THE REEF CANNABIS

We were definitely riding high (sorry, couldn’t resist) in our Consulting Marketing Director role with The Reef Cannabis crew and their knowledgeable team. Over the course of a year, we developed multi-channel strategies, live in-store events, online activations, and robust seasonal campaigns across print, social, web, and digital platforms for their fleet of three PNW dispensaries. Harnessing the strengths of their already well-curated and top tier establishment, our core mission was to reevaluate the local cannabis market, provide solutions that would increase traffic and brand awareness, and convert more customers who would engage with the brand in various capacities outside of their brick-and-mortar stores.

We successfully assisted in the The Reef Cannabis app launch, conception and execution of The Reef’s Weekly Chronicle Newsletters, re-establishment of social media aesthetics, generation of seasonal campaign concepts, and experiential events that compounded sales during their largest volume shopping days of the year.